ASAR deals with a wide range of pulses & specialty crops. In pulses, some of the key products are chickpeas, flaxseed and a variety of peas, beans & lentils. Moving to specialty crops, ASAR deals in Chickpeas canola, rapeseed, sunflower seed, variety of millets, sorghum to name a few.
All in all, ASAR trades around 50,000 MT of pulses& specialty crops per annum. ASAR has its presence in most of the key religion in the country which trade pulses & specialty crops. We have our supplier’s bases at Ukraine, Moldova, Russia, Australia, Kenya and many other locations.
Around the globe we’ve positioned ourselves to have a bold presence across key origins and have built reliable relationships with a vast array of suppliers. We have leveraged our redistribution strengths in high-priority markets to establish ourselves as an important and reliable supplier of pulses & specialty crops. We continue to invest in the countries that produce these commodities with the goal of achieving delivery capability across a comprehensive range of products.
All in all, ASAR trades around 50,000 MT of pulses& specialty crops per annum. ASAR has its presence in most of the key religion in the country which trade pulses & specialty crops. We have our supplier’s bases at Ukraine, Moldova, Russia, Australia, Kenya and many other locations.
Around the globe we’ve positioned ourselves to have a bold presence across key origins and have built reliable relationships with a vast array of suppliers. We have leveraged our redistribution strengths in high-priority markets to establish ourselves as an important and reliable supplier of pulses & specialty crops. We continue to invest in the countries that produce these commodities with the goal of achieving delivery capability across a comprehensive range of products.
Did you know the technique of turning sugar cane into granulated sugar was discovered in India? Sugar has been produced in the Indian subcontinent since ancient times where it remained relatively unimportant until Indians discovered methods of turning sugarcane juice into granulated crystals that were easier to store and to transport.
Sugar crystallization methods were discovered in the 5th century and later carried to China by traveling Buddhist monks. Soon the knowledge of how to cultivate sugar cane and produce sugar would spread throughout Africa. Today, it is hard to imagine a world without easy access to sugar.
The world production of sugar is about 155 million tonnes annually, with more than one hundred countries producing sugar. The largest of them are Brazil, India and China. Sugar is produced in tropical regions from sugar cane, and in temperate regions from sugar beets. Most of the sugar production is consumed in the countries of origin, with only about 28% traded in the world market.
Sugar crystallization methods were discovered in the 5th century and later carried to China by traveling Buddhist monks. Soon the knowledge of how to cultivate sugar cane and produce sugar would spread throughout Africa. Today, it is hard to imagine a world without easy access to sugar.
The world production of sugar is about 155 million tonnes annually, with more than one hundred countries producing sugar. The largest of them are Brazil, India and China. Sugar is produced in tropical regions from sugar cane, and in temperate regions from sugar beets. Most of the sugar production is consumed in the countries of origin, with only about 28% traded in the world market.
Our involvement in the sugar industry began as an extension to our existing rice business with the import of our first consignment into Ghana in 2015. We utilize the same network today for trading and distribution of sugar, enabling us to provide sugar competitively to our existing consumer in Ghana and Africa at large.
We trade close to 15,000 metric tonnes of sugar annually to a select and regular clientele, many a times importing them with rice and sugar combination cargo parcels, ensuring individual quality control and consistent delivery.
Rice is such a central part of many cultures that some countries even credit its cultivation with the development of their civilization. Rice is the staple food for over half of the world’s population and is the world’s most consumed cereal after wheat. It provides more than 50 percent of the daily calories ingested by more than half of the world population.
Not only has rice been of great importance in the past, but its value and use remains considerable even today. Rice is the most rapidly growing source of food in Africa, and is of significant importance to food security in an increasing number of low-income food-deficit countries.
Each Year, close to 700 million tonnes of paddy [450 million tonnes of milled rice] is produced, with over 90% of the production being concentrated in Asia, given the favourable climatic condition and the relatively lower costs of production.
China and India account for almost two thirds of this production with Thailand, Vietnam, Indonesia, Pakistan and Myanmar making up the balance. International trade in rice is only around 30 million tonnes with Africa and Asia making up for over 85% of the internationally traded rice volume. Now that’s a lot of rice moving around the globe.
Premium Rice is rice with special cooking and aromatic characteristics that is marketed to niche and exclusive markets. Several premium rice varieties are available only in the Asian and Middle Eastern regions, where they are valued for their unique qualities in size and taste. The most popular premium rice is perhaps Basmati rice, which is notable for its fragrance and nuanced flavour.
The grains of basmati rice are white or brown, longer than most other types of rice and when cooked have the quality of remaining free flowing rather than sticking together as most other rice varieties do. The name basmati means "the fragrant one" in Sanskrit, but it can also mean "the soft rice". India is the largest cultivator and exporter of Basmati rice, followed by Pakistan.
As a key player in Ghana rice business, Asar handles a wide range of rice varieties including premium rice. The superior quality of our premium rice is assured through rigorous systems and procedures. We place trained quality control inspectors at every stage of production from upstream growers and origins to midstream sourcing and marketing. ASAR’s involvement in the premium rice business is focused on trading in Pakistan and India where we work with multiple varieties of premium Basmati rice including Indian Pusa, traditional Basmati, Pakistani Super Basmati to name a few.
Premium Rice is rice with special cooking and aromatic characteristics that is marketed to niche and exclusive markets. Several premium rice varieties are available only in the Asian and Middle Eastern regions, where they are valued for their unique qualities in size and taste. The most popular premium rice is perhaps Basmati rice, which is notable for its fragrance and nuanced flavour.
The grains of basmati rice are white or brown, longer than most other types of rice and when cooked have the quality of remaining free flowing rather than sticking together as most other rice varieties do. The name basmati means "the fragrant one" in Sanskrit, but it can also mean "the soft rice". India is the largest cultivator and exporter of Basmati rice, followed by Pakistan.
As a key player in Ghana rice business, Asar handles a wide range of rice varieties including premium rice. The superior quality of our premium rice is assured through rigorous systems and procedures. We place trained quality control inspectors at every stage of production from upstream growers and origins to midstream sourcing and marketing. ASAR’s involvement in the premium rice business is focused on trading in Pakistan and India where we work with multiple varieties of premium Basmati rice including Indian Pusa, traditional Basmati, Pakistani Super Basmati to name a few.
