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Rice is such a central part of many cultures that some countries even credit its cultivation with the development of their civilization. Rice is the staple food for over half of the world’s population and is the world’s most consumed cereal after wheat. It provides more than 50 percent of the daily calories ingested by more than half of the world population.

Not only has rice been of great importance in the past, but its value and use remains considerable even today. Rice is the most rapidly growing source of food in Africa, and is of significant importance to food security in an increasing number of low-income food-deficit countries. 

Each Year, close to 700 million tonnes of paddy [450 million tonnes of milled rice] is produced, with over 90% of the production being concentrated in Asia, given the favourable climatic condition and the relatively lower costs of production.

China and India account for almost two thirds of this production with Thailand, Vietnam, Indonesia, Pakistan and Myanmar making up the balance. International trade in rice is only around 30 million tonnes with Africa and Asia making up for over 85% of the internationally traded rice volume. Now that’s a lot of rice moving around the globe.

Premium Rice is rice with special cooking and aromatic characteristics that is marketed to niche and exclusive markets. Several premium rice varieties are available only in the Asian and Middle Eastern regions, where they are valued for their unique qualities in size and taste. The most popular premium rice is perhaps Basmati rice, which is notable for its fragrance and nuanced flavour.

The grains of basmati rice are white or brown, longer than most other types of rice and when cooked have the quality of remaining free flowing rather than sticking together as most other rice varieties do. The name basmati means "the fragrant one" in Sanskrit, but it can also mean "the soft rice". India is the largest cultivator and exporter of Basmati rice, followed by Pakistan.

As a key player in Ghana rice business, Asar handles a wide range of rice varieties including premium rice. The superior quality of our premium rice is assured through rigorous systems and procedures. We place trained quality control inspectors at every stage of production from upstream growers and origins to midstream sourcing and marketing.
ASAR’s involvement in the premium rice business is focused on trading in Pakistan and India where we work with multiple varieties of premium Basmati rice including Indian Pusa, traditional Basmati, Pakistani Super Basmati to name a few.


P.O. Box Kw 672, Kwabenya, Accra. Ghana, West Africa.+233 (0) 302 904 426